Dilly Skills · For your role

Marketer

Strategy is the job. Execution is the commodity.

AI writes decent copy and generates decent ads. The differentiator is taste, positioning, and knowing what to test.

What AI is taking

Generic copy, basic SEO, template-driven content

Your moat

Positioning, narrative, creative judgment, data-driven experimentation

Stay ahead

Skills to learn, starting now

The shortlist we'd recommend to someone in your role. Short enough to finish, broad enough to matter.

1Positioning and brand strategy
2AI-assisted creative direction
3Marketing analytics with SQL
4Prompt-driven content ops
5Experiment design
6Customer research synthesis

Library

Videos picked for marketers

A mix drawn from the cohorts that feed this role. Start anywhere.

Marketing & Advertising Data Science & Analytics Consulting & Strategy